How to put the “life” back in life style?

“…The very urgent changes the company can and has the power to do is put aside, when the communication tells a story about something else, somewhere else, with the purpose to position the brand with the “good guys” in that “debate” - resulting in a film, with a hope that other people will change. If the decision is consciously or unconsciously taken is not the main issue of discussion. The big problem is…”.